About Micro-Typography and the hz-program

نویسنده

  • Hermann Zapf
چکیده

Desktop publishing has changed the production of books in recent years. For the first time the author has the possibilityof preparing and influencing the design of his text. A publisher will not always be happy about this, especially if the author does not want to follow the strict rules of the publishing house which it may have followed for years. But everybody should welcome this new method of collaboration between author and publisher. What the author needs is a simple set of precise instructions to avoid misunderstanding. Desktop publishing opened the art of typography to many people; many of them in the past ignored the look of a book. Many more people are interested in typefaces and have developed a feeling for the differences, even the minor differences, for example in the various Garamond designs. Type designers hope very much that they will also develop a critical eye for bad copies of alphabets, of which so many are on the market today. In this way sensitivity to the design of books will increase and we will generally get better quality. The gap between the professional typographer and the new group of Mac and PC users is shrinkingmore and more, for it is now possible by means of special typographicprograms to include the most sophisticated typographic details in a design — details used in the old days only by the masters. But not everything will be done by the programs now available. The designer still has to make the decisions to achieve his aims. I want to include a few remarks here about the major mistakes made by PC users. The first one to mention in this context is the bad habit of arranging too narrow spacing. The letters are set too close to each other and thus legibility is reduced. I can give you an example. Look at the combinations rn and cl in Futura, when you reduce the interletter spacing. This widely spread infection originates on Madison Avenue, and it will take some time until we get rid of this virus in text composition for books. In the past, typography was in the hands of professionals, compositors, and specially trained people. Today we are facing a completely different situation: alphabets are in the hands of non-professionals, of all kind of users, of office people, of young people working with the capabilities of their Macintosh or PC. These people today make decisions about which typefaces should be used. But to select an alphabet for a special purpose is no easier these days than it was in the past, when only a limited number of typefaces were available for book production. Very often a designer had to make compromises, because his printing firm had only a limited choice of faces on its Monotype or Linotype equipment. Today thousands of alphabets are available and easy to get, some of them for less than a dollar. The question may arise, do we need so many new alphabets, since it makes everything much more complicated. The word ‘new’ I want to put in quotation marks.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Analyzing the Communicative Functions in Typography (the Posters of Asma’ol Hosna in Iran) Using Jakobson’s Approach

The present study attempts to address the issue of typographic communicational methods in posters. The purpose is to investigate the visual elements in creating the communicative functions of typographies of Asma’ol Hosna’s posters based on Jakobson’s communication theory. The question is: By what visual elements are the communicative functions in typography of posters this study propounded? T...

متن کامل

Aesthetic Symbolic and Communicative Functions of English Signs in Urban Spaces of Jordan: Typography, Multimodality, and Ideological Values

This study examines the visual aesthetic function of English signs in line with ethnographic approaches as a means of achieving various symbolic and communicative implications in the linguistic landscape (LL) of Jordan. Having coded the data in 6 urban streets of the major Jordanian cities, the social semiotic analysis centers on the visual layout of signs based on the typographical features of...

متن کامل

An Impact Estimator Using Propensity Score Matching: People’s Business Credit Program to Micro Entrepreneurs in Indonesia

P eople’s business credit program (KUR) has been launched to alleviate poverty through provision of micro financing to micro entrepreneurs in Indonesia This study aims to estimate the impact of KUR program using cross-sectional data and propensity score matching technique (PSM). The survey was conducted on 332 household entrepreneurs, consisting of 155 KUR receivers and 177 non-KUR r...

متن کامل

Teaching Digital Typography

Digital typography is a very specialized field that offers two widely different yet complementary aspects:art and computer science.This paper presentsProject Didot, which is all about teaching digital typography. While taking into account recent experience, the authors explore some subjects that should be included in a digital typography course and describe the various trades it would be aimed ...

متن کامل

Effects of the Extremely Low Frequency Electromagnetic Fields on NMDA-Receptor Gene Expression and Visual Working Memory in Male Rhesus Macaques

Introduction: The present research aimed to examine Visual Working Memory (VWM) test scores, as well as hormonal, genomic, and brain anatomic changes in the male rhesus macaques exposed to Extremely Low Frequency Magnetic Field (ELF-MF). Methods: Four monkeys were exposed to two different ELF-MF frequencies: 1 Hz (control) and 12 Hz (experiment) with 0.7 µT (magnitude) 4 h/d for 30 conse...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:
  • Electronic Publishing

دوره 6  شماره 

صفحات  -

تاریخ انتشار 1993